Our Journey
Where we stand.
From a first idea to a live website — the road so far, and what comes next. Built in the open.
Our Journey
From a first idea to a live website — the road so far, and what comes next. Built in the open.
A student in Vienna, tired of clothing that felt made for everyone and no one, decides to build a label of his own — one that says something true about who you are.
First sketches, silhouettes and visual mockups. The look starts to take shape: couture construction, street-born proportions.
The name, the philosophy and the visual identity come together: Oliver Hauser Couture — clothing you belong to, not just wear.
The search for production partners who can deliver small, responsible runs — quality and fair conditions before price.
hausercouture.com goes live: the home of the label, our story, and a waitlist for the first drop. Everything else gets built in the open from here.
Prototypes get cut, fitted and corrected until every seam is right.
A small, limited run — produced once, never reprinted. Join the waitlist to be the first to know.